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Nebraska Furniture Mart | December 10, 2018

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Behind the Scenes of NFM's Fall Furnishings Catalog


We’re taking a behind-the-scenes look at Nebraska Furniture Mart’s Fall Furnishings Catalog. Designed by Georgia Carter and Pam Jensen and photographed by Adam Beaty and Barry Cohn, it features 17 different vignettes with an incredible range of styles. From the simple charm of a child’s room to the bold lines and sophistication of a modern living room, our goal was to create a variety of looks for every space. You’ll be able to pick up the Fall Furnishings Catalog in-store or view it online.


The crew didn’t envision the first setting as the cover photo. Photographer Adam Beaty noted, “It looked so amazing that it ended up being a pretty easy choice.”


Six of the settings were staged in the Design Gallery, while the rest were photographed in a variety of locations within Nebraska Furniture Mart.


The shoot lasted more than 15 hours and over 1800 photos were taken. The crew had to examine each one to decide on the absolute best photos for the final release.


A 3-ton lighting truck from Lights On Nebraska was brought in for the session along with a lighting crew led by chief lighting technician Ben Fossberg.




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